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Beauty at Any Cost?

Study says women are looking to save cash on anti-aging products.

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By: TOM BRANNA

Editor

According to Prevention magazine’s latest proprietary beauty research study, women are looking for ways to save money when it comes to their anti-aging regimen. Along with purchasing and using anti-aging products, the majority of affluent women (56%) are taking action to save money on anti-aging products, and 27% said they look to pay less on products they already buy. Further, 16% said they changed brands in 2010 and 14% stopped using a product altogether due to price. According to the...

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